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30 Minute Method For A Strong Persuasive Speech That Will Get Your Target Audience To Accomplish What You Want.
Start with a definite idea of your persuasive speech's aim. Your call to action. What do you want your target audience to do as a result of your speech. Summarize it into a single sentence. Keep this in mind throughout.
Draft a preliminary call to action, specifically asking your target audience to do what you want them to do. Be distinct as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of looking at your solution.
Create three solid reasons why they should do what you want. Start by coming up with 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative importance.
You now know where you want your audience to go and why from your viewpoint.
Now pause and think more thoughtfully about your customers. Who are they? Are they the decision makers? Or support staff? Are they able to make a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will influence the way they hear what you have to say.
You've already identified what you have to say, the intention here is to understand how best to say it, so your market hears what you have to say. You may rank the consequence of your arguments one way, they may another. If there is a discrepancy, consider re-ranking yours.
Now for each essential point on your list, come up with an anecdote or story to illustrate how or why this would be valuable to your audience. These stories will become the body of your persuasive speech. When you have three good stories, one for each important point you need to consider how to connect them together. How to transition from one idea to the next.
Finally, now that you have a chain of three stories, each of which illustrate one of the key reasons why your audience should act unhesitatingly on your call to action, you need to come up with an introduction.
This is like an appetizer to get them interested in what you are about to say. Asking them a pertinent question, or making a strong statement designed to grab their attentiveness are just two plausible ways of achieving this. The start should be relatively brief. You want to seize their attention, and give them a quick preview of what you are going to explain them.
You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Instead, remember the stories you are going to tell and the transitions you are going to use to march from one to the next. This will give your persuasive speech a natural course and relieve you from worrying about memorizing exact wording.
Draft your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will alter it trying to convert your ideas into language your audience will hear and comprehend. Do this and your persuasive speech will wow them.
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